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Gucci’s first virtual sneaker, the Gucci Virtual 25 is defined by neon colors, a dial that winds together the high-top in place of laces and is named after the Creative Director’s favorite ..00
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on using augmented reality and "wear" in photographs . Gucci plans on selling the digital sneakers as a part of an access pack that allows users to try on the shoe virtually by taking a picture or a video and unlocking the shoe on Roblox.
The virtual sneakers are largely targeted towards a digitally-native Gen Z audience, consumers that hold interest in the sneaker market but may not be able to afford physical Gucci products. Instead, they can spend or on the .
Gucci’s new sneakers will cost to , reported Business of Fashion. It is, essentially, a photo filter that superimposes the sneaker onto the user’s feet using AR .Gucci’s first virtual sneaker, the Gucci Virtual 25 is defined by neon colors, a dial that winds together the high-top in place of laces and is named after the Creative Director’s favorite number. Try on the shoe virtually and take an image or a record a video to share digitally. Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on using augmented reality and "wear" in photographs for social.
Gucci plans on selling the digital sneakers as a part of an access pack that allows users to try on the shoe virtually by taking a picture or a video and unlocking the shoe on Roblox.
The virtual sneakers are largely targeted towards a digitally-native Gen Z audience, consumers that hold interest in the sneaker market but may not be able to afford physical Gucci products. Instead, they can spend or on the shoes for gaming and social media posts. Gucci’s new sneakers will cost to , reported Business of Fashion. It is, essentially, a photo filter that superimposes the sneaker onto the user’s feet using AR technology, and was .Gucci launches the Gucci Virtual 25. The bold pair of digital sneakers can be purchased via the Gucci app and worn in augmented reality (AR) concepts and in partner apps such as Roblox. Gucci is going virtual with “Gucci Sneaker Garage,” a new section of its digital app dedicated to the Italian fashion House’s eclectic sneakers and special digital counterparts. The project launches the Gucci Virtual 25.
In recent sneaker news, Gucci has officially launched Gucci Sneaker Garage, a haven of the brand’s greatest sneakers and digitized versions of them. The Garage can be found in the Gucci Arcade section of the Gucci app, a step in bringing fashion and technology closer together.
Gucci has launched a new digital space that allows fans to design their own virtual footwear. The arrival of the Gucci Sneaker Garage, as it's called, comes as creative director Alessandro.Fostering the unexpected bond Gucci developed with gamers’ communities, the Gucci Virtual 25 will launch together with the full spectrum of the House’s sneakers, and will be wearable on the popular immersive platforms Roblox and VRChat through game patches included in the purchase.Gucci’s first virtual sneaker, the Gucci Virtual 25 is defined by neon colors, a dial that winds together the high-top in place of laces and is named after the Creative Director’s favorite number. Try on the shoe virtually and take an image or a record a video to share digitally.
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on using augmented reality and "wear" in photographs for social.
Gucci plans on selling the digital sneakers as a part of an access pack that allows users to try on the shoe virtually by taking a picture or a video and unlocking the shoe on Roblox.
The virtual sneakers are largely targeted towards a digitally-native Gen Z audience, consumers that hold interest in the sneaker market but may not be able to afford physical Gucci products. Instead, they can spend or on the shoes for gaming and social media posts. Gucci’s new sneakers will cost to , reported Business of Fashion. It is, essentially, a photo filter that superimposes the sneaker onto the user’s feet using AR technology, and was .Gucci launches the Gucci Virtual 25. The bold pair of digital sneakers can be purchased via the Gucci app and worn in augmented reality (AR) concepts and in partner apps such as Roblox.
Gucci is going virtual with “Gucci Sneaker Garage,” a new section of its digital app dedicated to the Italian fashion House’s eclectic sneakers and special digital counterparts. The project launches the Gucci Virtual 25.In recent sneaker news, Gucci has officially launched Gucci Sneaker Garage, a haven of the brand’s greatest sneakers and digitized versions of them. The Garage can be found in the Gucci Arcade section of the Gucci app, a step in bringing fashion and technology closer together. Gucci has launched a new digital space that allows fans to design their own virtual footwear. The arrival of the Gucci Sneaker Garage, as it's called, comes as creative director Alessandro.
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