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Introducing Burberry Open Spaces in Shenzhen – China’s tech hub. An innovative new social . In the sprawling technology hub of Shenzhen, however, Burberry is going ahead .
Discover Burberry at Shenzhen MixC L1&L2, Shen Zhen Shi, Guangdong, CN. Find address information, opening hours and store details. . 1881 South Baoan Road Shenzhen Guang Dong Sheng 518001 Book an Appointment. Opening times. Monday & 10:00 AM - 10:00 PM. Tuesday & 10:00 AM - 10:00 PM. Wednesday & 10:00 AM - 10:00 PM. Thursday On Friday, Burberry unveiled a shiny new store in Mainland China — its 63rd in the region. Located in the booming tech hub of Shenzhen, this is luxury’s first-ever “social retail” store, according to the brand. Burberry teams with Tencent to launch luxury’s first social retail store. Read about it on Inside Retail Asia.Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. A store of tomorrow for today that connects and rewards our community as they explore in person and online.
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The first social store in Shenzhen Gen Z and the Social Stores. According to a study by Altagamma, the pandemic has accelerated online sales of luxury goods (from 12% to 23% in 2020), however, in-app shopping will continue to be used by 51% of consumers, as well as shopping via social media, which already amounts to 41%.The British luxury brand's newest flagship in Shenzhen is powered by Tencent and is dubbed the company's first "social retail" shopIf you are using a screen-reader and are having problems using this website, please call +1 877 217 4085 or contact us for assistance.+1 877 217 4085 or contact us for assistance.
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In the sprawling technology hub of Shenzhen, however, Burberry is going ahead with the launch of a new boutique — its 63rd in Mainland China — which the company calls the luxury industry's first "social retail" store. The store, which opens Friday, has been developed in concert with a smartphone widget on the popular mega-app WeChat. . Burberry Shenzhen store Fitting Rooms | Photos Courtesy of Burberry. Burberry announced luxury’s first social retail store in China’s technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience – .The Shenzhen social store is the first stage of the partnership, aimed at positioning Burberry as an innovator among Chinese shoppers, who account for around 40% of its sales. TODAY, Burberry launch a bold venture into the blending of the worlds of physical experience and social media. Their Social Retail store opens in Shenzhen, China, offering an exclusive capsule collection, and a personalised multi-layered experience, powered by Tencent technology. Burberry’s Shenzhen store Interactions with the store's many facets are mediated .
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Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. A store of tomorrow for today that connects and rewards our community as they explore in person and online.Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. A store of tomorrow for today that connects and rewards our community as they explore in person and online.Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. A store of tomorrow for today that connects and rewards our community as they explore in person and online.
Introducing Burberry Open Spaces in Shenzhen – China’s tech hub. An innovative new social and retail concept combining the physical and digital to connect our Burberry community. In the sprawling technology hub of Shenzhen, however, Burberry is going ahead with the launch of a new boutique — its 63rd in Mainland China — which the company calls the luxury industry's first "social retail" store. The store, which opens Friday, has been developed in concert with a smartphone widget on the popular mega-app WeChat.
INTRODUCING BURBERRY OPEN SPACES IN SHENZHEN, CHINA. A PIONEERING NEW SOCIAL RETAIL STORE BORN FROM OUR FOUNDER THOMAS BURBERRY’S SPIRIT OF INNOVATION. POWERED BY TENCENT, IT OCCUPIES THE SPACE BETWEEN THE PHYSICAL AND SOCIAL WORLDS. Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms.
The Shenzhen store, located in the same city as Tencent’s headquarters and considered to be China’s tech capital, meets digitally native millennial and Gen Z customers with Burberry’s social media and gaming tools, says Mark Morris, Burberry’s senior VP .
Burberry has announced luxury’s first “social retail store” in China’s technology hub Shenzhen, blending physical and social media worlds into a digitally immersive retail experience in what the brand describes as “a store of tomorrow for today.”
Designed to create a truly interactive experience, the British fashion house is launching a new “social retail store” in Shenzhen, China, which will bring the world of social media into IRL shopping, and allow customers to find out more about the .
The recent opening of Burberry Open Spaces, an innovative and totally wired shopping concept, in the heart of the country’s tech hub of Shenzhen, comes as no surprise. The location, plush The MixC mall in the Nanshan area of town, is a leading luxury hub and meeting place of the brand’s target group, and a well-chosen one at that. On Friday, Burberry unveiled a shiny new store in Mainland China — its 63rd in the region. Located in the booming tech hub of Shenzhen, this is luxury fashion’s first-ever “social retail” store, according to the brand.
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